B2B tech purchases are hard. As the decision making moves from one siloed department to multiple departments, the buying process becomes more complex and delayed. Different stakeholders want different things out of the platform. Some stakeholders are already evaluating options while other stakeholders are still identifying if there's a business need. The struggle to find the right webinar platform is real, and it's costing businesses both time and money.
This buying guide outlines key considerations in your buying process such as:
- Recurring subscription costs
- Market expert availability
- Support
- In-app guidance
- Training
- Total cost of ownership
- Sustainability.
It also includes a detailed checklist for key steps, illustrative examples, and metrics.
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