Every line represents a founder, every color a select domain, and it's all set into motion to create unique patterns for every icon.
Besides being a VC focusing on tech startups, byFounders have added new focus areas such as impact-awareness and gender equality. To be able to make clear, differentiated messaging we created a color and icon system that could relate to each domain.
As byFounders are all about activating their community of founders and investors they wanted to the people behind the action to be front and center. Together we created the infrastructure for future content where great stories and insights can be shared.